Who we are

Why we exist

Marketing Should Answer to the Mission

The organizations we work with operate on trust. Government agencies and financial institutions depend on the confidence of the people they serve. When they engage an outside partner, they extend that trust to someone they expect to tell them the truth about performance.

Too often, the marketing industry has not earned it. Programs are judged by activity and reach rather than results, and reporting is written to reassure rather than inform. Leaders are left funding work they cannot evaluate, measured against outcomes no one has defined.

RC Strat was founded to hold marketing to a higher standard. Every program we run is accountable to the outcomes that matter to our clients' missions.

We Move Mountains for Our Clients

Our founder is a former world-champion athlete. Discipline, consistency, and complete ownership of the outcome are what win at that level, and they became the operating standard for RC Strat.

We bring the world-champion standard to our marketing, technology, and communications practices along with dynamic experience across sales, customer success, and product.

The result is a firm built on discipline and the pursuit of excellence: defining the outcome, measuring it honestly, and improving it continuously.

Accountability in practice

Measuring What Matters to the Mission

Our work often begins where another partner left off. The programs we inherit typically report activity in detail but have never been tied to the outcome leadership is ultimately accountable for.

We start by defining the result that determines whether the mission succeeds, then align the entire program around it. Leaders gain a clear view of what their investment is returning, and the mission improves as we set the standard and constantly improve. That shift, from reporting activity to delivering and reporting on outcomes, is the foundation of every engagement.

How we work

Accountable to Outcomes That Matter

The mission metric sits at the center, surrounded by a continuous cycle of measuring, diagnosing, and improving, inside the entire go-to-market system of marketing, sales, customer success, and product.MarketingSalesCustomer SuccessProductMeasureDiagnoseImproveMissionmetric

  1. Outcome-based measurement

    Each engagement is anchored to the metric leadership actually manages to, and we report against it with full transparency.

  2. Continuous improvement

    We connect every program to the results it produces, identify what is limiting performance, and improve it with each cycle.

  3. The entire go-to-market system

    Performance rarely depends on marketing alone. We assess and strengthen the entire go-to-market system, from first engagement through sales, service, and the tools teams rely on every day.

  4. Long-term performance

    We build for lasting results: winning the day, then the quarter, then the year, then the market.

Over 50+ top-tier companies use Spark

Our Team Brings Leading Private Industry Experience and Rigor to Your Mission

TRUSTED PARTNER - seamless collaborator

Solving the Challenges of the Modern Marketing Leader

RCSTRAT bridges the gap — aligning data, marketing, and go to market to accelerate your growth
Louis ortiz
ceo
assumable
Agency Marketing TPOCs
44%
Face reduced budgets and higher expectations for marketing and communications programs
Contracting Officers
1.8X
We delivered over 59% more performance than contracted for NAVSEA
Marketing Leaders
84%
Expect to compete mainly based on customer experience. (Gartner)
CMOs & CROs
80%
Rely on marketing partners and agencies to meet revenue targets.
Streamlined Acquisition

Source Certified 8(a) Expertise

We provide unrivaled marketing expertise as an SBA 8(a) certified firm — helping agencies deliver on their program commitments without sacrificing quality.

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SBA 8(a) certified small business
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Streamlined acquisition for federal programs
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GSA MAS schedule
Coming soon
Partner With Us
SBA 8(a) certified and GSA MAS schedule

OUR IDEAL CLIENTS

A Partnership Built on Accountability

We work best with leaders who expect candor, welcome hard questions, and want an outside view of the entire system, including the issues that are hard to see from inside it.

We are not the right fit for organizations looking for a vendor to deliver a list of services, or for programs where activity is valued over results. Our model depends on clients who are ready to act on what the data shows.

Let's Talk

Request a capabilities briefing, ROM, or talk shop about your program requirements.

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