Trusted Marketing & AI MarTech Experts
For Critical Missions

RC Strategies is a defense marketing agency and federal performance marketing firm specializing in military recruiting marketing, strategic communications, and integrated marketing solutions for federal agencies, DoD components, and regulated industries. We're an SBA 8(a) certified small business headquartered in San Antonio and Phoenix with a proven track record across the US Navy, Army National Guard, VA, and other federal clients.

Most federal marketing agencies advise — we execute. Our team holds DoD-proven performance across active military recruiting contracts, and we've delivered results like +565% digital lead growth for the Army National Guard and +59% over benchmark for NAVSEA. As an 8(a) certified firm, we also streamline acquisition, making us one of the fastest paths to a qualified marketing partnership for federal agencies.

Yes. Beyond federal and DoD work, we serve credit unions, higher education institutions, and private-sector brands that need the same precision and accountability we bring to mission-critical government programs. Our go-to-market and GTM strategy services translate directly to regulated industries where brand, compliance, and performance have to coexist.

RC Strategies is SBA 8(a) certified, which means federal agencies can sole-source contracts to us up to the applicable threshold — significantly reducing procurement timelines and administrative burden. For program managers under pressure to deliver, this makes us one of the most efficient paths to qualified marketing support without a full competitive procurement.

We offer end-to-end military recruiting marketing including precision digital advertising, 1:1 personalized recruit journeys, paid media and omnichannel campaign execution, funnel engineering, and our proprietary Prism AI recruiting marketing platform built specifically for DoD and federal agency recruiting. We've run national campaigns for the US Navy, Army National Guard, and NAVSEA.

Yes. Strategic communications and research is a core service. We design and execute integrated communications campaigns for federal agencies — from earned media and research-backed messaging to crisis communications and public outreach programs. Our VA Alaska campaign generated 6M+ earned media impressions from a single audience research initiative.

The right military marketing agency should have active DoD contract experience, a demonstrated ability to navigate federal acquisition, and measurable performance — not just creative awards. Key questions to ask: Do they have 8(a) or GSA schedule access? Can they show recruiting cost-per-lead benchmarks? Do they own their marketing technology or rely on third-party platforms? RC Strategies checks all three.

Yes. RC Strategies actively teams with prime contractors and large integrators pursuing federal contracts that require marketing, communications, or public outreach capabilities. As an SBA 8(a) certified small business, we satisfy small business subcontracting requirements while bringing DoD-proven marketing performance — including active work with the US Navy, Army National Guard, and VA. If your pursuit needs credentialed marketing and communications expertise, we're built for it.

Our core teaming capabilities include: military recruiting marketing, strategic communications, paid media and digital advertising, public outreach and engagement, national education campaigns, and marketing technology development. We've executed on active DoD contracts and can provide past performance documentation, key personnel resumes, and a capability statement on request. Contact us to discuss your pursuit.

We are SBA 8(a) certified with a GSA MAS schedule in process. We have active DoD contract experience and are positioned for sole-source and competitive set-aside opportunities. For teaming on larger competitions, we bring prime-ready past performance and a technical approach already validated by federal clients.

We run full-funnel marketing programs for credit unions focused on member acquisition, loan growth, and deposit share — using precision targeting, audience segmentation, and omnichannel campaign execution. Our most recent credit union engagement delivered +9% member growth, +13% share deposit growth, and $80M in loan growth for a Southeast regional credit union. We treat credit union marketing the same way we treat federal mission marketing: accountable to measurable outcomes, not impressions.

It starts with diagnosing where your current funnel is leaking — whether that's awareness, consideration, or product conversion. We build audience models using first-party and behavioral data, then run coordinated campaigns across paid search, social, display, and email that align to specific membership or product growth goals. Our approach also includes NPS and member satisfaction diagnostics, which helped one client move from a 31 to 83 NPS score alongside the membership growth campaign.

Most generalist agencies treat credit unions like retail brands. We understand the regulatory environment, the member-first culture, and the competitive pressure from megabanks and fintechs. We've delivered go-to-market transformations — not just campaigns — that include strategy, technology, journey orchestration, and multi-product execution built around what drives credit union members to join, stay, and deepen.