Credit Union
Media Strategy

Stop wasting media dollars outside your field of membership; we fix leaky funnels and lower CAC-to-funded with precision targeted Media Strategy & Management

Get the free GTM guide CU's are using to grow:

Download The Free Credit Union GTM Guide

Trusted by missions you respect

Precision targeted media strategies for Credit Unions

media that ties results to deposits and loans

69% of potential members abandon online account applications due to a lack of personalized engagement; Our media strategies fix the funnel by pairing targeted acquisition with journeys that actually fund.

36% of Credit Unions have disappeared ince 2010 due to consolidations; Smarter media spend helps you win members in markets where every impression counts

85% of new membership  will come from Millennials and Gen Z by 2029; We align your offers and creative to the channels and incentives that convert younger audiences

Break down silos; Our approach ties campaigns directly to funded accounts and balance sheet results

Cut Your Paid Media Waste & Accelerate Member Growth

See how our modeled media targeting powered by advanced demand generation principles can transform member acquisition and retention

Download the Credit Union GTM Guide

Measured By Your Success

Credit Union Marketing & Media Strategy Success Stories

18.6%

Deposit Growth YoY

Challenge

Florida one credit union was losing members and deposits for three years straight. Their options were to consolidate with a larger CU or make drastic GTM and marketing adjustments to save their CU. We recreated their GTM approach and unified marketing, sales, and customer success to help grow membership and deposits.

Value Unlocked

  • Personalized member offers & cross sells/up sells
  • New marketing campaigns, fully automated
  • Training sales and CS staff that delivered +34 NPS score growth

$86.4M

Net New Loans

Challenge

Nebraska CU's consumer and commercial loan business struggled with their GTM strategy and marketing approach. We created a brand new strategy and campaigns and brought in $86.4m in new loans over the engagement period.

Value Unlocked

  • Unified lending GTM strategy and messaging
  • Connected tech stack and single source of truth
  • Award winning marketing campaigns that drove massive loan growth

1

Marketing Team Size

Challenge

We specialize in working with credit unions with small or no marketing teams. We understand the challenges and costs of keeping in-house teams and have helped countless CU's execute powerful growth campaigns with small or non-existent marketing teams

Value Unlocked

  • Lower cost than hiring and retaining in-house talent
  • Accelerated time to launch campaigns
  • Unified teams across the Credit Union

 Now is The Time for your Credit Union to Thrive, not Just Survive

36%

Higher Member Conversion Rates using intent-driven engagement vs. traditional approach

18%

Decrease in cost-per-member acquisition with a unified GTM approach

+24

Average NPS increase with a unified GTM approach.

40% Fewer CU's

40% fewer Credit Unions will exist in the next 10 years. You can't afford to wait on your go-to-market growth engine

Get The Credit Union GTM Guide

Our Services For Credit Unions

Paid media strategy & management

Membership Growth Marketing

Marketing Campaigns

Creative & Content services

Our Credit Union Media Strategy Process
in 4 Steps

01

Identify & Engage

Track prospective student intent data, match to exact individuals via our 1st party data, and reach them at the right moment.

02

Personalized Outreach

Deliver tailored content and program recommendations based on interest signals

03

Multi-Channel Nurturing

Guide students from awareness to application using across multiple marketing channels

04

Optimize & Convert

Use real-time analytics to fine-tune campaigns and maximize enrollments.

01

Target the right members

We zero in on your true field of membership, eliminating wasted impressions outside eligible audiences. Every dollar is directed at the people who can actually join

From ad click to account funding, we identify and fix leaks that cause member drop-off. This ensures your media spend turns into funded accounts and loans

Optimize the funnel

02

03

Growth goal alignment

We reweight campaigns by product priority—deposits, loans, cards—so your media strategy supports balance-sheet needs in real time

We connect every marketing dollar to measurable outcomes like funded accounts, loans, and member growth. The result is a board-ready view of Acct.270 performance

Clear ROI Proof

04

Get The Credit Union GTM Guide

Let’s Win The hearts and minds of your members and thrive

  • Credit Union consolidation is speeding up - media strategy is vital to your success
  • Work with a team CU's enjoy working with - accountable to your goals
Get In Touch
Schedule a Call with Our Higher Ed Experts

Let’s Win The hearts and minds of your future students and beat the competition

. Ready to drive higher enrollments, reduce costs, and outperform your competition?

. Get a custom enrollment marketing strategy audit to see where you can improve.

Request Your Free Strategy AuditRequest Your Free Strategy Audit

Copyright 2025 RC Strategies. | All Right Reserved