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 Marketing

Proven recruiting marketing & strategic communications programs that deliver critical growth and measurable ROI for Federal and state agencies

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Over 50+ top-tier companies use Spark

Trusted by Missions You Respect

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trusted Partner for The Journey Ahead

Marketing & Demand Generation

Fully Integrated Marketing & Communications
RC Strategies accelerates recruiting and marketing program growth by breaking down silos and unifying customer journeys from first touch point through conversion with innovative marketing modeling,  strategy, technology, and efficient funnels to reach growth goals faster.
Full
Funnel
Execution
Scale Sustainable Growth
+76%
Median campaign performance gains across marketing and conversion KPIs agencies report vs. control
High Performance Media & Marketing Campaigns
We help agencies exceed today’s rising customer expectations with fully integrated storytelling, data insights, and omnichannel presence that drives demand for agency brands and missions.

We unleash the power of Federal Agency brands to drive unparalleled engagement, demand, and growth

Brand is the driving force behind why recruits and program targets make their decisions. Brand fuels demand and growth; we elevate federal agencies' brand to foster trust and lasting recognition with your target audience, which creates demand for what you offer.
Our approach turns your brand trust and relevance into qualified leads, applications, or recruits by aligning brand visibility with demand-focused marketing. The result is amplified engagement and stronger customer experiences that fuel growth.
Marketing rooted in precision targeting, magnetic messaging, and relentless optimization that drives demand for your agency's mission that builds and sustains long-term growth.

Our Impact

National Recruiting & Branding For US Navy NAVSEA

Strategized and executed the national enterprise recruiting and branding campaign, filling critical talent pipelines for NAVSEA

+59% Over benchmark performance
+202% Brand Growth on social media
-18.4% lower talent acquisition cost
See Case Study

Rescuing 9 College Programs For The University of Alaska

Grew applicants 28% in a single semester - saving 9 programs from elimination

+28% YoY college application growth
American Marketing Association Award Winning Video Campaign
Big impact with a small budget
See Case Study

GTM Marketing Transformation For Florida One Credit Union

Helped F1CU stop member attrition and grow deposits 16.4% YoY. Unified banking and lending go-to-market, built personalized 1:1 member marketing programs that accelerated product uptake.

Grew from 1.6 products per member to 2.2 products per member
Stopped member attrition and helped the CU survive
-29% lower member acquistion cost
See Case Study

From 2900 Members to 31,000+

Decades long support of USA Powerlifting’s mission.

10x membership growth
Built and launched organization’s first new revenue stream in 7 years
1 billion+ Views on social media, Washington Post news stories, International expansion support, crisis communications
See Case Study

GTM Strategy For Industry Leader Assumable

Category creation in the real estate SaaS industry

Designed, Built, Launched Assumable.io’s product and GTM strategy
240,000+ Users in the first 12 months
Achieved national recognition in The New York Times, Axios, CNBC
See Case Study
Performance Marketing Trusted by The dod

Proven Government Marketing Systems & Services

Paid Media & Omni-Channel Campaigns
Precision-targeted growth campaigns and media accountable to your mission, not vanity metrics
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Recruiting Marketing
Highly trusted and DoD-proven recruiting marketing engine that fills the funnel and sustains growth long after we’re gone
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Agency Services
Fully integrated marketing agency services that deliver measurable performance and elevate Federal Agency brands
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Marketing Consulting Services
Trusted expertise that’s easy to collaborate with that actually executes, not just advises
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Go-to-market Services
Funnel acceleration across customer experience touchpoints; unifying agency efforts for greater efficency and performance.
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Strategic Communications & Research
Integrated communications campaigns that win hearts and minds, backed by industry-leading research and analytics
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Marketing Mix Modeling

Federal Marketing Modeling with Data-Driven Precision and AI

Powered by our proprietary marketing modeling platform, we analyze historical performance, audience behavior, and structured and unstructured data across multiple channels, and help agencies make smarter marketing investments that align with mission goals and eliminate waste.

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Research

January 15th, 2025

How to select a Credit Union Marketing Agency in 2025

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January 18th, 2025

Enrollment Demand Generation 101 - Enroll More Students Now

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January 18th, 2025

How To Get 200,000 Users to your Platform Fast

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streamlined aquisition

Source Certified 8(a) Expertise

We provide unrivaled marketing expertise as an SBA 8a certified firm - helping agencies deliver on their program commitments without sacrificing quality.

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GSA MAS schedule - coming soon early 2026

Let's Win Hearts & Minds Together
Get in touch for a capabilities briefing, request a ROM, or to discuss your project.
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RC Strategies is a leading marketing and GTM agency. Certified SBA 8(a) small business.

San Antonio | Phoenix

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